UK top three financial adviser Ernst and Young has appointed The
Communications Business after a four-way pitch to handle PR in Scotland
and Northern Ireland. The media relations specialist has replaced Media
House International, which did not repitch.
The account will be led by founding partner Denise Hannestad. She will
report to the client’s regional managing partner, Aidan O’Carroll. Ernst
and Young, the largest business and financial adviser in Scotland, will
look to the agency for increased media coverage.
The Communications Business previously handled fellow big five
accountant and management consultant Deloitte and Touche.
Its campaign with Ernst and Young will adopt a similar approach,
including the provision of case studies, comment pieces and by-lined
features for the media. The agency said it is in the early stages of
working with Ernst and Young to develop a full PR offering with a focus
on media relations.
Donald Turner, Ernst and Young regional chairman, said the agency would
be tasked ’particularly with raising the profile of our key people and
our services’. He confirmed that Ernst and Young ’parted company’ with
Media House in February. Jack Irvine at Media House said the agency had
worked with Ernst and Young in Scotland for about three years.
The Communications Business specialises in business and financial
services and IT. The Edinburgh-based agency also works in Scotland for
Cisco Systems and Computer Associates International. It has five staff
but is looking to recruit.