Ernst and Young hires new Scottish agency

UK top three financial adviser Ernst and Young has appointed The Communications Business after a four-way pitch to handle PR in Scotland and Northern Ireland. The media relations specialist has replaced Media House International, which did not repitch.

UK top three financial adviser Ernst and Young has appointed The

Communications Business after a four-way pitch to handle PR in Scotland

and Northern Ireland. The media relations specialist has replaced Media

House International, which did not repitch.



The account will be led by founding partner Denise Hannestad. She will

report to the client’s regional managing partner, Aidan O’Carroll. Ernst

and Young, the largest business and financial adviser in Scotland, will

look to the agency for increased media coverage.



The Communications Business previously handled fellow big five

accountant and management consultant Deloitte and Touche.



Its campaign with Ernst and Young will adopt a similar approach,

including the provision of case studies, comment pieces and by-lined

features for the media. The agency said it is in the early stages of

working with Ernst and Young to develop a full PR offering with a focus

on media relations.



Donald Turner, Ernst and Young regional chairman, said the agency would

be tasked ’particularly with raising the profile of our key people and

our services’. He confirmed that Ernst and Young ’parted company’ with

Media House in February. Jack Irvine at Media House said the agency had

worked with Ernst and Young in Scotland for about three years.



The Communications Business specialises in business and financial

services and IT. The Edinburgh-based agency also works in Scotland for

Cisco Systems and Computer Associates International. It has five staff

but is looking to recruit.



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