Barclay Stratton wins health work

The Commission for Health Improvement (CHI) has appointed its first communications consultancy - Barclay Stratton. The account was won following a competitive pitch and will be led by three senior staff at the agency: Christopher Broadbent, chairman; Jenny Thomas, MD; and Ann Cunnane, board director.

The Commission for Health Improvement (CHI) has appointed its first

communications consultancy - Barclay Stratton. The account was won

following a competitive pitch and will be led by three senior staff at

the agency: Christopher Broadbent, chairman; Jenny Thomas, MD; and Ann

Cunnane, board director.



The reason for bringing in the agency’s ’big guns’, according to Thomas,

is the nature of the brief. ’Our role is very complex as we’ll be

advising the CHI on setting up internal and external communications

programmes, as well as building a crisis management programme,’ she

said.



The announcement follows the appointment of Matt Tee as director of

communications (PR Week, 10 March). Tee plans to build a team of up to

ten people, but currently oversees a staff of two. CHI’s director Dr

Peter Homa said: ’Communication is central to our role, and Barclay

Stratton will support us through our first year, while we establish

ourselves and our in-house team.’



The CHI was created by the Health Act 1999 to improve standards of

clinical care in the NHS, and deal with the problem of widely varying

standards of service throughout England and Wales.



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