The BBC’s new director of communications is conducting a
wide-ranging review of the corporation’s PR function. As PR Week went to
press, Matthew Bannister, the CEO of BBC production who moved to the top
PR post this week in director-general Greg Dyke’s senior management
shake-up, was holding a meeting of the 450 staff now under his
According to a spokesperson, Bannister is ’taking soundings’ from the
departments he oversees on how best to reform the corporation’s PR
The spokesperson confirmed there would be job losses - in line with
Dyke’s aim of increasing the share of licence-payers’ money spent on
programme-making from 76 to 85 per cent - but refused to comment on how
many, or in what areas.
As it stands, the BBC’s five radio stations each have their own press
offices, as do the drama and factual departments across the TV
Corporate affairs director Colin Browne is joining the Maitland
Consultancy in June following the abolition of his directorate.
Functions within corporate affairs - press offices, audience research,
events and marketing - now report to Bannister.
Dyke has created six ’professional services divisions’. His first major
appointment when he joined the BBC in January, Gareth Jones, becomes the
director responsible for internal communications.