Communications review follows shake-up at BBC

The BBC’s new director of communications is conducting a wide-ranging review of the corporation’s PR function. As PR Week went to press, Matthew Bannister, the CEO of BBC production who moved to the top PR post this week in director-general Greg Dyke’s senior management shake-up, was holding a meeting of the 450 staff now under his control.

The BBC’s new director of communications is conducting a

wide-ranging review of the corporation’s PR function. As PR Week went to

press, Matthew Bannister, the CEO of BBC production who moved to the top

PR post this week in director-general Greg Dyke’s senior management

shake-up, was holding a meeting of the 450 staff now under his

control.



According to a spokesperson, Bannister is ’taking soundings’ from the

departments he oversees on how best to reform the corporation’s PR

structure.



The spokesperson confirmed there would be job losses - in line with

Dyke’s aim of increasing the share of licence-payers’ money spent on

programme-making from 76 to 85 per cent - but refused to comment on how

many, or in what areas.



As it stands, the BBC’s five radio stations each have their own press

offices, as do the drama and factual departments across the TV

networks.



Corporate affairs director Colin Browne is joining the Maitland

Consultancy in June following the abolition of his directorate.

Functions within corporate affairs - press offices, audience research,

events and marketing - now report to Bannister.



Dyke has created six ’professional services divisions’. His first major

appointment when he joined the BBC in January, Gareth Jones, becomes the

director responsible for internal communications.



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