The UK’s second largest cable telephone and TV company Telewest
Communications has appointed QBO to handle consumer PR in the UK. The
account was won after a seven-way pitch that included the incumbent
Starfish Communications, and fees are in excess of pounds 100,000.
Alister Martin, a board director at QBO will head the account, reporting
to Tim Brill, Telewest’s first PR director (PR Week, 29 October,
Brill said that QBO would be closely involved with the launch of
Telewest’s new brand after it acquires Flextech in a deal to create a
pounds 12.5 billion media group. The deal was approved last month.
Consumer PR activity is being stepped up as the first interactive TV
services are rolled out in the UK. This year Telewest has already
launched three new services - an unmetered internet brand,
Surfunlimited; a cable internet service, Blueyonder, which allows access
up to 15 times faster than conventional methods; and an interactive TV
Brill said there was an emphasis on ’differentiating services and
demystifying technology’ for consumers.
Telewest retains Citigate Dewe Rogerson for City PR and Text 100 for