Top five lobbying shop GPC has hired former Labour Party PR chief
Joy Johnson to fill the newly-created strategic communications director
Johnson started this week, reporting to London managing director and
Wandsworth Tory councillor Peter Bingle.
Her appointment is intended to boost GPC’s media relations offering.
’Media coverage influences political decision-making. GPC’s clients will
now have the expertise available to use this to their advantage,’ Bingle
GPC first attempted to turn itself into a one-stop shop for PR and
public affairs clients late last year, but fewer clients had opted to
use this additional service than had been anticipated, according to
strategic communications consultant Andy Head.
To combat this problem Johnson said she would introduce an element of
’news-driven story-led campaigns into GPC’s work’. She will work across
the agency’s entire client portfolio, with a view to ’installing a
strategic communications component into every client’s workload’.
Prior to becoming a PRO five years ago, Johnson had a career in
She was part of the team that established ITN’s Westminster bureau
before switching to the BBC and heading editorial coverage of the 1993
and 1994 party conferences.
In 1995 Johnson became media and campaigns director for the Labour
Party, responsible for internal communications and press relations.
Since leaving that position in 1996 she has been a freelance media