GPC strengthens media expertise with Johnson

Top five lobbying shop GPC has hired former Labour Party PR chief Joy Johnson to fill the newly-created strategic communications director role.

Top five lobbying shop GPC has hired former Labour Party PR chief

Joy Johnson to fill the newly-created strategic communications director

role.



Johnson started this week, reporting to London managing director and

Wandsworth Tory councillor Peter Bingle.



Her appointment is intended to boost GPC’s media relations offering.



’Media coverage influences political decision-making. GPC’s clients will

now have the expertise available to use this to their advantage,’ Bingle

said.



GPC first attempted to turn itself into a one-stop shop for PR and

public affairs clients late last year, but fewer clients had opted to

use this additional service than had been anticipated, according to

strategic communications consultant Andy Head.



To combat this problem Johnson said she would introduce an element of

’news-driven story-led campaigns into GPC’s work’. She will work across

the agency’s entire client portfolio, with a view to ’installing a

strategic communications component into every client’s workload’.



Prior to becoming a PRO five years ago, Johnson had a career in

television.



She was part of the team that established ITN’s Westminster bureau

before switching to the BBC and heading editorial coverage of the 1993

and 1994 party conferences.



In 1995 Johnson became media and campaigns director for the Labour

Party, responsible for internal communications and press relations.

Since leaving that position in 1996 she has been a freelance media

consultant.



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