Edelman PR Worldwide has poached Ashton Coleman-Smith to head its
European-wide consumer practice. He joins the agency from rival Hill and
Knowlton where he was MD of its corporate and consumer financial
According to Coleman-Smith his brief at Edelman will be similar to the
type of work he oversaw at H&K, using consumer brand marketing
techniques on business clients.
’I will be taking consumer marketing methods to all types of brands.
That is the way communications is going,’ said Coleman-Smith.
In the UK Coleman-Smith will manage a team of 20 and report to Edelman’s
UK chief executive Tari Hibbitt. He replaces Christina Smedley who left
in February to join Amazon.com as director of communications.
Coleman-Smith expects to work on Edelman clients such as Procter and
Gamble, Ericsson and the Millennium Dome. His brief has also been
extended to expand Edelman’s consumer marketing capabilities throughout
’I will have a roving remit and will also develop new products and
services to roll-out across Europe,’ he said.
Coleman-Smith will liaise with the consumer heads in each market and
report to Edelman’s European president Rosanna D’Antona.
H&K has appointed Keith Sharpe, former head of B-M’s corporate practice
as a senior consultant within its corporate and consumer financial
practice, effectively replacing Coleman-Smith.