DIARY: Agencies get the message across at Christmas

Aside from Christmas bribes of chocolate and wine, my desk is littered with an imaginative array of cards from PR firms.

Aside from Christmas bribes of chocolate and wine, my desk is

littered with an imaginative array of cards from PR firms.



The MacLaurin Group has sent out pounds 5 millennium lottery draw

tickets with its Christmas wishes - a gesture which cunningly combines

generosity with the possibility of more business for agency client the

National Lottery.



A couple of companies are not sending Christmas cards this year. Media

evaluator Mediatrack has given its card money to the Kosovo Crisis

Appeal instead, although the firm made sure it spent a few pounds on a

mailer telling everyone so.



Healthcare PR agency Chandler Chicco decided to welcome people back from

their holiday with a millennium card, illustrated with a photo of the

agency’s six staff posed around the number 2000.



But the prize has to go to Bite, for its witty take on the Gap’s

advertising.



Full marks, too, for taking a picture of the whole agency without making

everybody look silly or take their clothes off.



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