Never underestimate the power of contacts, as Ben Jones, creative
director at Cake, found out recently at the launch of client Virgin’s
new Glasgow Megastore.
To help celebrate the opening of Scotland’s largest record shop, one of
the country’s biggest bands, Travis, played a free concert outside the
store to 3,500 fans.
But disaster struck just before the gig when a thief stole two prized
guitars, including a pounds 8,000 1956 Sunburst Fender Stratocaster
belonging to Travis singer Fran Healy.
’Fran was very upset; the Stratocaster had been used to to create most
of their songs and was obviously of great sentimental value,’ said
Luckily, the concert went ahead successfully despite Healy having to
hide his heartache and play without his pride and joy.
The story does have a happy ending, however. The next day Jones received
a tip-off from his local contacts, that the Fender was on sale in a
pawnbroker for pounds 50.
Cake was able to use the incident to bring further press coverage for
Virgin Megastores, as several tabloids and the local Scottish press
carried stories about the stolen guitars.