But the River of Fire was not the only victim of millennial
over-promotion. After a reported spend of pounds 400 billion, it seems
the dangers of the millennium bug may have been somewhat overstated.
But while it is probably safe to come out of the bunker it is still too
soon for back slapping, particularly among small to medium size
One would hope that being in the communications business, public
relations consultancies will not be among those to have buried their
heads in the sand in an effort to cut costs, but only the coming weeks
and months will tell whether they and also their suppliers are totally
And finally, lets just hope that unscrupulous companies and clients
don’t decide to use the real or illusory millennium bug as an excuse for
late payment - already the prime factor in a record and rising number of
UK business failures.