What The Papers Say: It’s still all too easy to bash the Dome

With so much having been written about Millennium Dome exhibits over the past two years, coverage when the Dome opened to the public on 1 January was something of a disappointment.

With so much having been written about Millennium Dome exhibits

over the past two years, coverage when the Dome opened to the public on

1 January was something of a disappointment.



In general, the first paying visitors praised the contents, but it was

still easy for Dome-bashing journalists to find dissenters, particularly

those with children who complained of having to wait two hours for a

seven-minute ’experience’ in the Body Zone. Most articles mentioned the

Body Zone and Timekeepers, but Faith, Mind and Rest were given scant

exposure.



The majority of visitors quoted came from the Home Counties, and there

was little in the media to persuade visitors from further afield to make

the journey to Greenwich. The catering was highlighted as ’American’ and

’expensive’, and disabled access described as ’difficult’.



The Daily Mail gave the queues a front page splash on 4 January under

the headline ’Fury at Dome Queuing Zone’. In contrast, the New

Labour-aligned Express said ’all zones were fully working and the

millennium shows were incredible’.



Analysis and commentary by Echo Research. More information can be found

at www.echoResearch.com.



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