With so much having been written about Millennium Dome exhibits
over the past two years, coverage when the Dome opened to the public on
1 January was something of a disappointment.
In general, the first paying visitors praised the contents, but it was
still easy for Dome-bashing journalists to find dissenters, particularly
those with children who complained of having to wait two hours for a
seven-minute ’experience’ in the Body Zone. Most articles mentioned the
Body Zone and Timekeepers, but Faith, Mind and Rest were given scant
The majority of visitors quoted came from the Home Counties, and there
was little in the media to persuade visitors from further afield to make
the journey to Greenwich. The catering was highlighted as ’American’ and
’expensive’, and disabled access described as ’difficult’.
The Daily Mail gave the queues a front page splash on 4 January under
the headline ’Fury at Dome Queuing Zone’. In contrast, the New
Labour-aligned Express said ’all zones were fully working and the
millennium shows were incredible’.
Analysis and commentary by Echo Research. More information can be found