MEDIA: Sunday Telegraph ups travel cover

The Sunday Telegraph is to upgrade its travel coverage with the launch next week of a dedicated pull-out travel section. A spokesperson said the paper is separating out its travel section in response to demand from readers and advertisers.

The Sunday Telegraph is to upgrade its travel coverage with the

launch next week of a dedicated pull-out travel section. A spokesperson

said the paper is separating out its travel section in response to

demand from readers and advertisers.



The supplement, which makes its debut on 16 January, replaces the travel

pages which were previously an integral part of the Sunday Review. It

will be edited by Graham Boynton who also edits the Daily Telegraph’s

Saturday travel section.



It is the Sunday Telegraph’s first new supplement since The Planet was

lauched for children last year. It promises a diet of adventure travel

coverage along with more traditional stories about cruises and organised

holidays.



’We will play to the traditional interests of our affluent readers with

stories about interesting destinations, as well as reviews of new places

to go and new ways of travel,’ said a Telegraph spokesperson. ’The

single most important distinguishing feature will be the degree of

interactivity with readers. We will be running a letters page,

competitions and reader to reader spots.’



While the previous section was only two or three pages, the new

supplement will be at least 16 pages. ’It will be much more

reader-friendly than before, with consumer advice and coverage of

shortbreak weekend travel for the first time,’ the spokesperson said.



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