BORDER LINES: HONG KONG - Virgin Airways takes PR in-house

Virgin Atlantic Airways’ Hong Kong office is bringing its PR in-house following the closure of its retained agency Kim Chui Associates (KCA).

Virgin Atlantic Airways’ Hong Kong office is bringing its PR

in-house following the closure of its retained agency Kim Chui

Associates (KCA).



KCA has held the Virgin account since 1994, but the agency is closing as

managing director Kim Chui plans to retire. Virgin used KCA for a range

of consumer PR and marketing projects, reporting to marketing manager

Angelina Wong. While Wong is considering hiring a crisis management

agency, she plans to boost the Virgin team in the new year.



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