Virgin Atlantic Airways’ Hong Kong office is bringing its PR
in-house following the closure of its retained agency Kim Chui
KCA has held the Virgin account since 1994, but the agency is closing as
managing director Kim Chui plans to retire. Virgin used KCA for a range
of consumer PR and marketing projects, reporting to marketing manager
Angelina Wong. While Wong is considering hiring a crisis management
agency, she plans to boost the Virgin team in the new year.