BORDER LINES: SYDNEY - Rowland wins Sydney tourism brief

Tourism New South Wales, the Sydney tourism agency, has selected the Rowland Company after a four-way pitch to promote the area in China, Japan, Korea and Taiwan. Rowland’s Hong Kong office will head the project, using its Shanghai and Beijing offices and affiliated firms in other countries.

Tourism New South Wales, the Sydney tourism agency, has selected

the Rowland Company after a four-way pitch to promote the area in China,

Japan, Korea and Taiwan. Rowland’s Hong Kong office will head the

project, using its Shanghai and Beijing offices and affiliated firms in

other countries.



Rowland director Julie Lam said the brief involved keeping potential

tourists informed about events during the Sydney Olympics. TNSW hopes to

encourage visitors to the region to travel beyond Sydney.



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