Tourism New South Wales, the Sydney tourism agency, has selected
the Rowland Company after a four-way pitch to promote the area in China,
Japan, Korea and Taiwan. Rowland’s Hong Kong office will head the
project, using its Shanghai and Beijing offices and affiliated firms in
Rowland director Julie Lam said the brief involved keeping potential
tourists informed about events during the Sydney Olympics. TNSW hopes to
encourage visitors to the region to travel beyond Sydney.