BRUSSELS: Swedish PR group Kreab has recruited Greenpeace
International communications director Jonathan Wootliff to head its
Wootliff ran the 30-strong communications team at Greenpeace’s de facto
headquarters in Amsterdam for three years. He oversaw the organisation’s
sophisticated media operation, with its editing suites, satellite
equipment and picture library.
He joined Kreab as a senior consultant in Brussels last month, and will
head the office from March. He takes over from George Danell, who
launched the Belgian practice in 1994. Danell, a former Swedish cabinet
minister, will remain as the senior consultant in Brussels.
Before Greenpeace, Wootliff ran his own PR agency, Lesnik Medalyer
Wootliff, in London. He has had a long career in PR, having launched
Fleishman-Hillard’s London office in 1988 and worked for Hill and
He plans to develop a practice helping multinationals explain their
commitment to human rights, the environment and fair trade. ’My job is
to make the office a full service operation,’ he said.