INTERNATIONAL: Kreab hands Brussels task to Greenpeace chief

BRUSSELS: Swedish PR group Kreab has recruited Greenpeace International communications director Jonathan Wootliff to head its Brussels office.

BRUSSELS: Swedish PR group Kreab has recruited Greenpeace

International communications director Jonathan Wootliff to head its

Brussels office.



Wootliff ran the 30-strong communications team at Greenpeace’s de facto

headquarters in Amsterdam for three years. He oversaw the organisation’s

sophisticated media operation, with its editing suites, satellite

equipment and picture library.



He joined Kreab as a senior consultant in Brussels last month, and will

head the office from March. He takes over from George Danell, who

launched the Belgian practice in 1994. Danell, a former Swedish cabinet

minister, will remain as the senior consultant in Brussels.



Before Greenpeace, Wootliff ran his own PR agency, Lesnik Medalyer

Wootliff, in London. He has had a long career in PR, having launched

Fleishman-Hillard’s London office in 1988 and worked for Hill and

Knowlton.



He plans to develop a practice helping multinationals explain their

commitment to human rights, the environment and fair trade. ’My job is

to make the office a full service operation,’ he said.



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