INTERNATIONAL: APCO opens in Rome under EC press chief

ROME: Lobbying firm APCO is due to launch its fourth wholly-owned European office, located in Italy, within the next month.

ROME: Lobbying firm APCO is due to launch its fourth wholly-owned

European office, located in Italy, within the next month.



The office will be headed by Italian national Ivo Ilic Gabara, who

joined APCO in September 1999 from the European Commission’s press and

information section in Sarajevo, which he headed.



Ilic Gabara said: ’Italy has witnessed a political and economic ’big

bang’ provoked by membership of the European Monetary Union and

financial globalisation. It is remodelling its economic and financial

structures and this, together with the introduction of new regulation

and extensive privatisation programmes, offers unparalleled business

opportunities.’



The Rome office will have an initial team of four, supported by four

experienced Italian-speaking consultants in APCO’s Brussels office. The

consultancy will offer public affairs, media relations and strategic

communications.



Ilic Gabara worked for ten years as a journalist, writing about European

affairs, in particular EU-Italian relations, for publications including

the Wall Street Journal Europe and the monthly Italian geo-political

review Limes. In 1995 he launched and was editor of Brussels-based press

agency EU Watch. He left to work for the commission in Sarajevo in

1997.



Elsewhere in Europe, APCO has offices in London, Brussels, Paris and

most recently launched one in Geneva. The Geneva office opened last

autumn (PR Week, 24 September 1999) and is headed by John Weekes,

formerly Canada’s ambassador to the World Trade Organisation.



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