Electrical retailer Dixons is reviewing its public affairs brief,
currently held by GJW.
Although no pitch has been held, last month Dixons saw a presentation
from one of a raft of agencies which have been in to see it following
last September’s appointment of a new public affairs head, former Hill
and Knowlton account director Mario Dunn.
GPC, Political Planning Services and Ludgate Public Affairs are among a
number of agencies understood to have presented since September to Dunn
and the company’s corporate affairs director Lesley Smith, to whom Dunn
reports. As PR Week went to press, GJW was still in place and no other
agencies had been appointed.
Lesley Smith played down speculation that a change in agency was
She said: ’We constantly review all of our PR and public affairs
resources and this is no different. Companies change all the time and
staff lists change so when they say they want to come in and show us
what they have to offer we invite them in. When Mario started I said to
him, ’why don’t you go out and see what there is?’.’
Dunn had indicated his intention to carry out a review of Dixons’
long-term arrangement with GJW when he was first appointed to the public
affairs post (PR Week, 17 September 1999).
His brief covers e-commerce legislation, the euro, and credit card
charges for the entire Dixons group, including PC World, Curry’s,
internet service provider Freeserve and telecommunications retailer The
Smith said: ’Two or three dozen companies approached us and, as a matter
of course, we invited them in to see us.’
A spokesperson from GJW was unavailable for comment.