Public affairs chief Dunn reviews Dixons lobbying

Electrical retailer Dixons is reviewing its public affairs brief, currently held by GJW.

Electrical retailer Dixons is reviewing its public affairs brief,

currently held by GJW.

Although no pitch has been held, last month Dixons saw a presentation

from one of a raft of agencies which have been in to see it following

last September’s appointment of a new public affairs head, former Hill

and Knowlton account director Mario Dunn.

GPC, Political Planning Services and Ludgate Public Affairs are among a

number of agencies understood to have presented since September to Dunn

and the company’s corporate affairs director Lesley Smith, to whom Dunn

reports. As PR Week went to press, GJW was still in place and no other

agencies had been appointed.

Lesley Smith played down speculation that a change in agency was


She said: ’We constantly review all of our PR and public affairs

resources and this is no different. Companies change all the time and

staff lists change so when they say they want to come in and show us

what they have to offer we invite them in. When Mario started I said to

him, ’why don’t you go out and see what there is?’.’

Dunn had indicated his intention to carry out a review of Dixons’

long-term arrangement with GJW when he was first appointed to the public

affairs post (PR Week, 17 September 1999).

His brief covers e-commerce legislation, the euro, and credit card

charges for the entire Dixons group, including PC World, Curry’s,

internet service provider Freeserve and telecommunications retailer The


Smith said: ’Two or three dozen companies approached us and, as a matter

of course, we invited them in to see us.’

A spokesperson from GJW was unavailable for comment.

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