Luther Pendragon has been appointed by The Stationery Office on
substantial six-figure fees to launch itsofficial.net, an internet
portal for reliable public information.
The one-year contract was awarded after the failure of a four-way pitch
last autumn to yield an appropriate agency.
The Stationery Office, the commercial arm of Her Majesty’s Stationery
Office, has not ruled out appointing one of the unsuccessful agencies,
thought to include Midnight Communications and Mulberry Marketing
Communications, on a consumer brief in the spring.
Ross Hall, newly-installed business development director for
itsofficial.net, said the Office had made good government relations a
priority over consumer profile-raising, and concluded that the initial
list of agencies did not fit the bill.
The six-strong team from Luther Pendragon began work on the account this
week, reporting to Hall, under the joint leadership of Ben Rich and
- Luther Pendragon has won an account from Bloomberg TV to raise the
profile of the financial news service after ending its relationship with
Bloomberg rival Dow Jones last month.