Corus Group seeks a new corporate chief

The Corus Group, known as British Steel until the UK company’s takeover last autumn of Dutch rival Koninklijke Hoogovens, is hunting for a corporate relations director.

The Corus Group, known as British Steel until the UK company’s

takeover last autumn of Dutch rival Koninklijke Hoogovens, is hunting

for a corporate relations director.



Incumbent David Jackson was appointed last October as an interim

measure, reporting to the group’s joint chief executives, John Bryant of

British Steel and Hoogovens’ Fokko Van Duyne.



Although senior management arrangements have yet to be finalised, the

group also employs a media and investor relations director, John Bowden,

and a corporate PR and brand director, Geoff Hooker. Both men report to

the joint chief executives.



On the Dutch side, David Brilleslijper is corporate communications head,

while the public affairs director is Truus Valkering.



The new director will seek to establish the Corus brand globally, but

must first mould the firm’s reputation as a multi-metals producer.

British Steel only made steel, but Hoogovens also produced

aluminium.



’The task now is to promote multi-metals solutions to our customers, and

to raise our profile around the world,’ a company spokesman said.



Before the Hoogovens takeover, British Steel retained Biss Lancaster for

corporate PR, industrial design promotion and some product PR.



The agency stood down last summer when the takeover plans were

announced, and it is not clear whether it will be re-hired when a new

director is found.



The appointee will oversee the group’s London press office, alongside

media relations manager Mike Hitchcock.



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