The Corus Group, known as British Steel until the UK company’s
takeover last autumn of Dutch rival Koninklijke Hoogovens, is hunting
for a corporate relations director.
Incumbent David Jackson was appointed last October as an interim
measure, reporting to the group’s joint chief executives, John Bryant of
British Steel and Hoogovens’ Fokko Van Duyne.
Although senior management arrangements have yet to be finalised, the
group also employs a media and investor relations director, John Bowden,
and a corporate PR and brand director, Geoff Hooker. Both men report to
the joint chief executives.
On the Dutch side, David Brilleslijper is corporate communications head,
while the public affairs director is Truus Valkering.
The new director will seek to establish the Corus brand globally, but
must first mould the firm’s reputation as a multi-metals producer.
British Steel only made steel, but Hoogovens also produced
’The task now is to promote multi-metals solutions to our customers, and
to raise our profile around the world,’ a company spokesman said.
Before the Hoogovens takeover, British Steel retained Biss Lancaster for
corporate PR, industrial design promotion and some product PR.
The agency stood down last summer when the takeover plans were
announced, and it is not clear whether it will be re-hired when a new
director is found.
The appointee will oversee the group’s London press office, alongside
media relations manager Mike Hitchcock.