STOP PRESS: Red Rooster lands UK PR for Stolichnaya

Red Rooster Beauty and Consumer PR has been appointed by First Drinks Brands to handle UK consumer PR for Russian vodka Stolichnaya. The campaign will be aimed at the consumer media, including style and club magazines, national newspapers, TV and radio. The brand experienced a 51 per cent sales increase in 1999 and Red Rooster will launch a range of Stolichnaya products throughout 2000.

Red Rooster Beauty and Consumer PR has been appointed by First

Drinks Brands to handle UK consumer PR for Russian vodka Stolichnaya.

The campaign will be aimed at the consumer media, including style and

club magazines, national newspapers, TV and radio. The brand experienced

a 51 per cent sales increase in 1999 and Red Rooster will launch a range

of Stolichnaya products throughout 2000.



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