Amazon names PR appointments

Amazon.co.uk, the UK’s leading internet bookstore, has appointed both a new head of PR and public affairs and a new agency.

Amazon.co.uk, the UK’s leading internet bookstore, has appointed

both a new head of PR and public affairs and a new agency.



Amazon has been seeking a PR director since September last year, the

position is now to be filled by Christina Smedley, head of consumer

marketing at Edelman PR Worldwide. She becomes head of PR and public

affairs, a director level position.



The Red Consultancy has been made Amazon’s main consumer agency

following the resignation of incumbent Joe Public Relations.



Since its launch in October 1998, the reseller has used JPR. However a

review including several consumer agencies was carried out prior to

Christmas with an agency appointed this week. According to JPR MD

Matthew Wood, the agency declined to repitch.



Last summer, Amazon lost both its MD and marketing director. Colleen

Byrum is currently acting MD, while David Osborne was appointed

marketing communications head towards the end of last year.



Amazon.co.uk is a wholly owned subsidiary of NASDAQ-listed Amazon.com,

which is the internet’s biggest book, music and video retailer.



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