Stripe Communications appointed by Maxxium UK for Sourz campaign

Stripe Communications has been appointed by Maxxium UK to deliver a national brand-building PR campaign for alcopop brand Sourz this summer.

New campaign: alcopop brand Sourz
New campaign: alcopop brand Sourz
Stripe and its sister agencies Tangible and Blonde will deliver a project involving consumer and trade PR, experiential marketing, national media partnerships and online digital activity.  

The campaign aims to build awareness and create an emotional brand connection with 18- to 24-year-olds.

Using the consumer insight that ‘getting ready for a night out is as important as the night itself’ the campaign establishes the relationship between the Sourz brand and personal grooming.

The campaign launches with a fashion & beauty summer tour across seven UK cities.

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