Mainland Public Relations is being merged into Financial Dynamics
as the larger agency plans a push into financial services PR.
At the start of this week, Mainland, headed by founder Neil Mainland,
joined forces with FD’s financial services division under Andrew
Waterworth to form a standalone business unit at the larger agency.
Mainland will bring a team of five to join Waterworth’s team of
It is understood that FD, which was last year sold to the Lighthouse
Network, acquired the agency in a cash deal which ties Mainland into the
new unit for four years.
Although Mainland would not reveal his agency’s fee income, it is
believed the new unit will have a combined fee income of between pounds
750,000 and pounds 1 million. This compares with Citigate Dewe Rogerson
which claims a financial services fee income of pounds 5 million and
Lansons which says it had around pounds 3.4 million in fee income last
FD’s UK managing director, Charles Watson, said the move was designed to
create a unit with the size to become a major player in financial
services PR. ’This doubles our capacity and gives us critical mass way
above the most of the competition.’
FD established its financial services practice as a separate unit in
1998. Mainland PR was formed nine years ago by Neil Mainland, a former
director at Valin Pollen.