FD strengthens its financial clout with Mainland PR

Mainland Public Relations is being merged into Financial Dynamics as the larger agency plans a push into financial services PR.

Mainland Public Relations is being merged into Financial Dynamics

as the larger agency plans a push into financial services PR.



At the start of this week, Mainland, headed by founder Neil Mainland,

joined forces with FD’s financial services division under Andrew

Waterworth to form a standalone business unit at the larger agency.

Mainland will bring a team of five to join Waterworth’s team of

seven.



It is understood that FD, which was last year sold to the Lighthouse

Network, acquired the agency in a cash deal which ties Mainland into the

new unit for four years.



Although Mainland would not reveal his agency’s fee income, it is

believed the new unit will have a combined fee income of between pounds

750,000 and pounds 1 million. This compares with Citigate Dewe Rogerson

which claims a financial services fee income of pounds 5 million and

Lansons which says it had around pounds 3.4 million in fee income last

year.



FD’s UK managing director, Charles Watson, said the move was designed to

create a unit with the size to become a major player in financial

services PR. ’This doubles our capacity and gives us critical mass way

above the most of the competition.’



FD established its financial services practice as a separate unit in

1998. Mainland PR was formed nine years ago by Neil Mainland, a former

director at Valin Pollen.



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