Vodafone draws up public affairs shortlist

Vodafone AirTouch is reviewing its public affairs account and has drawn up an agency list which is understood to include Ludgate, GPC and APCO.

Vodafone AirTouch is reviewing its public affairs account and has

drawn up an agency list which is understood to include Ludgate, GPC and

APCO.



As PR Week went to press it was not clear whether incumbent agency GJW

had been invited to repitch for the account. Westminster Strategy was

also asked to pitch, but declined as it works for BT and wanted to avoid

a potential conflict of interest.



The world’s largest mobile phone operator, currently involved in the

world’s biggest ever hostile takeover bid for German company Mannesmann,

is thought to have held a competitive pitch for the lobbying work last

month.



Vodafone refused to comment, but PR Week understands the review of its

public affairs account started before the company embarked on the

Mannesmann bid.



Mannesman, which now owns Vodaphone’s smaller rival, Orange, received

its formal offer document, containing details of the pounds 80 billion

bid, just before Christmas. The German company has until 14 January to

make public its defence. Although the public affairs review predates the

proposed merger, the massive deal has led to other changes in the

telecom giant’s PR agency roster. The firm hired Financial Dynamics in

mid-November, for financial communications advice on the planned merger.

It has used Tavistock Communications since 1991 and continues to do so,

although FD is the lead agency on the communications aspect of the

Mannesmann deal.



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