Egypt prepares for the ’mother of all PR tasks’

Lowe Bell has been called in by the Egyptian Ambassador to the UK, Adal Aljazzar, to help to restore tourist confidence in the country.

Lowe Bell has been called in by the Egyptian Ambassador to the UK,

Adal Aljazzar, to help to restore tourist confidence in the country.



The agency was briefed on Monday to give the embassy and the tourist

office advice on how to handle the tourist backlash following the Luxor

massacre in which six British people were killed.



All major British tour operators have now stopped sending tourists to

Luxor, in accordance with Foreign Office advice. As Luxor is the

principal destination for most Egyptian holidays, the majority of tours

have been completely cancelled. Some diving tours are still operating to

coastal districts unaffected by the terrorist threat.



On Thursday, the Egyptian Minister for Tourism, Dr Mamdouh el Beltagui

met the UK’s Association of British Travel Agents (ABTA) and its

European counterparts.



ABTA’s head of corporate affairs Keith Betton said that he would be

trying to convince el Beltagui to come to London and meet major travel

agents and tour operators. He added: ’The way victims were killed will

stay in people’s minds. Changing that perception will be the mother of

all PR tasks.’



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