Stagecoach retains Lowe Bell for financial PR

Lowe Bell is understood to have retained its financial PR account with Stagecoach. It has also been handed an extra slice of the bus and train company’s communications work, incorporating political, corporate, consumer and trade relations.

Lowe Bell is understood to have retained its financial PR account

with Stagecoach. It has also been handed an extra slice of the bus and

train company’s communications work, incorporating political, corporate,

consumer and trade relations.



Stagecoach refused to confirm the appointment, but Lowe Bell is believed

to have been picked from a shortlist of three which also included Dewe

Rogerson and Grandfield.



Lowe Bell will help Stagecoach fight Government threats to increase

regulation of the rail industry. Stagecoach owns one of the country’s

four train leasing companies, Porterbrook. The leasing companies have

been very profitable and now the Government is considering regulating

them. The agency will also try to improve the image of the train

operating companies including Stagecoach’s rail franchise South West

Trains.



Lowe Bell handled the announcement of Stagecoach’s interim results on

Tuesday. Despite impressive profits, its shares rose by just one pence,

to 764p. Stagecoach made pre-tax profits of pounds 70.5 million in the

six months to October 1997, a 50 per cent increase on the same period

last year.



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