MEDIA: ALTERNATIVE LIFESTYLE - Swimming against the populist tide A new generation of ’so hip it hurts’ magazines has been spawned, but their very success could put the exclusivity they built themselves on at risk.
As the market for mainstream lifestyle magazines has gone from
strength to strength in recent years, a new parallel market has
developed for readers who want something a little more alternative than
that on offer from the likes of IPC and EMAP.