Men’s magazine Maxim has made four new appointments following the
appointment of its new editor Tom Loxley two months ago.
Michael Hodges, who has been acting as an associate editor for the past
three months, has been named as deputy editor. The role was previously
held by Loxley.
Gordon Thomson joins as commissioning editor, and replaces Adam
Sutherland, who has been promoted to senior editor.
Hodges has previously written for the Sunday Times, Marie Claire, The
Big Issue and GQ. He is also the author of a biography of footballing
legend Kevin Keegan, Reluctant Messiah. His previous roles include
deputy editor for the launch of Men’s Fitness.
Thomson is a contributor to Marie Claire and Sky TV, and has been
working with Maxim regularly for the past six months.
Finally, Ed Grenby has been promoted to staff writer from his role as
The editorial reshuffle comes two months after Loxley was named as
editor, after his predecessor, Chris Maillard was promoted within Dennis
Publishing, to become editor of special projects.
’There will be no seismic shifts in what we will be covering,’ said
Loxley, ’but there is plenty of potential to improve the product. We’re
still aiming it at 27-year-old guys, and giving them the staples of
their main interests - that means beer, women, sport and jokes.’
Dennis Publishing saw Maxim’s circulation grow by 29 per cent year on
year for the last six months of 1998, and the most recent circulation
figures showed a year on year increase of 3.1 per cent to 310,096.
The title launched in the US in 1997 and became the fastest growing
men’s magazine in the US, with a circulation figure of 733,774 by the
end of 1998.