Ketchum has signed an exclusive affiliation with 17-strong
technology PR specialist Recognition in Australia. The move completes
the final leg of Ketchum’s stated aim of establishing an Asia-Pacific
technology network before the year 2000. Recognition is a Sydney-based
hi-tech PR shop with an income of pounds 875,000 a year, headed by
managing director Steve Townsend. Its core clients include
Hewlett-Packard and Hitachi Data Systems. Ketchum said it will maintain
agreements with its other Sydney affiliate Network Communications.