What charities deal with is often harrowing and trying to pretend otherwise is as bad as employing over-the-top shock tactics ('The Charity Commission warns NGOs over use of emotive language and images', prweek.com/uk, 29 June). Campaigns have to be effective to break through public apathy.
... and show the public authentic suffering
A reader complained about an ad in our paper for Smile Train - a brilliant ad showing children with cleft palates. 'Why show us such distressing images?' was the complaint. 'Wouldn't an ad with happy smiling children work as well?' No. They have had a brilliant response because it shows real suffering. Sarah Chapman is right. If it upsets a few along the way but doesn't distort the truth, fine by me.
- England's attitude is a failure of comms
Isn't it astonishing that no one saw fit to apologise ('Top journalists and consultants show support for FA comms machine', prweek.com/uk, 1 July)? The French and Italians departed with grace. Our team were defensive and petulant. That has to be a failure of comms, doesn't it?
- Freemasonry is known as a 'society of secrets'
It will be difficult to promote a society that is three hundred years old ('Freemasons hire fresh PR support in bid to rethink "secret society" image', 23 June, prweek.com/uk 23 June), but is scared of publicity, is spiritual but not religious, and is non-political but linked to many conspiracy theories. One of the accepted descriptions of Freemasonry is that it is not a 'secret society', but it is a 'society of secrets'.