From From our bloggers

PRWeek's journalist and PRO job swap experiment ...

SCARY DEADLINES - Mat Gazeley, account executive, Bite Communications, 5 July

This week, I have traded places with the deputy features editor from PRWeek to see what it is like to work as a journo. This morning as I walked into PRWeek's west London offices to start my new role, I suddenly got that new kid at school feeling. Straight away I was amazed by the rate at which the PRWeek team were banging out early news stories for the online site. Next thing I knew, I was sitting in the news meeting discussing the main news stories for the site and magazine. Although PROs have important deadlines too, journo deadlines seem much more scary and looming. Give me an end of month report or slide deck any day...

ON THE DARK SIDE - Kate Magee, deputy features editor, PRWeek, 5 July

My first day at Bite Communications is over. I'm spending a week at a PR agency to see the work that goes into the calls I receive from PROs and the campaigns I write about.

I survived my initial induction (yes, I can't remember all the names) and then headed to the consumer team's weekly meeting. I'm also researching a journalist who is interviewing one of Bite's clients in a few weeks - although I find it a bit weird that PROs may have done the same for me in the past. And so far, I've managed to avoid having to make any follow-up calls. Fingers crossed that continues ...

Read a feature exploring Mat and Kate's experiences further in a future issue of PRWeek.

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