Who better to counsel an organisation that takes its reputation seriously; a paid-up supporter or someone who can ask awkward questions? We may be applauding both in a year or so for being brave. Would we be commenting if the account had gone to a middle-aged man in a dark suit with a square briefcase and one creased trouser leg?
Some of the best PR work happens when a client is brave enough to employ someone who doesn't just say 'I already love you'. If it was easy anyone could do it.
Dan Doherty, co-founder, Cadence PR