Opinion: From our Readers - Clients need someone to challenge them

Suzanne Evans is right to say Jessica Bondy will struggle to divest Freemasonry of its 'secret society' image if she simply recites the well worn mantra (Letters, 2 July). But she's missing the point when she has a dig about Bondy being a female accepting a brief from 'an organisation that blatantly discriminates against women'.

Who better to counsel an organisation that takes its reputation seriously; a paid-up supporter or someone who can ask awkward questions? We may be applauding both in a year or so for being brave. Would we be commenting if the account had gone to a middle-aged man in a dark suit with a square briefcase and one creased trouser leg?

Some of the best PR work happens when a client is brave enough to employ someone who doesn't just say 'I already love you'. If it was easy anyone could do it.

Dan Doherty, co-founder, Cadence PR

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