OSLO: GCI has bought a controlling interest in Norwegian PR agency
Monsen and Co, as the group continues to build its international
marketing communications networks.
The 24-strong agency has revenues of pounds 1.7 million. GCI already has
three PR agencies in Scandinavia, with a total of 150 employees in the
Managibg director Leif Monsen, who founded the company in 1989, said
gaining access to GCI’s experience gave the agency a solid foundation
for future growth. The company will be renamed GCI Monsen and he will
remain MD of the new operation.
Monsen’s top three clients are Norway’s biggest company, oil and gas
group Statoil; Norway’s leading bank, Den Norske Bank; and retail
GCI has established a network of PR firms in the Nordic market. Rinfo
Rawet Information AB became part of the network in 1998, and earlier
this year GCI acquired a share in Denmark’s leading PR company, Mannov