Technology: Best of the Tech Blogs

THE CORRECT TOOL?

Posted by Paul Stallard

paulstallard.wordpress.com

4 July - A friend who has just gone through the pitch process on the client side told me all of the PR agencies spoke about Twitter and Facebook as a way of communicating with their audience, but there was no intelligence behind it. They all said they should run a Twitter campaign and set up a Facebook fan page, but none had an answer about why either was the correct tool to speak to their customers.

SOCIAL MEDIA POLICIES

Posted by Shel Holtz

blog.holtz.com

2 July - Back in mid-January, Thomas Nelson Publishers CEO Michael Hyatt wrote a blog post titled "Five reasons why your company doesn't need a social media policy". I didn't disagree with a single one of Hyatt's points, but I walked away from the article still convinced that companies need social media policies.

INANE JUNK MAIL

Posted by Steve Earl

speedcommunications.com

2 July - If you're a PRO, it's everywhere. All the time. Dozens of tatty bits of spam each day. Hundreds of tweets from inane PR types about the fact that they're buying a coffee, how 'busy' they are, some apparently fascinating new fact or their latest Lambrini escapade. Loads of sage-like wisdom from the social media powerlords about the future, the larger social implications and the sheer exuberance that stemmed from what several dozen people had to say about a topic that's actually very on the grey side.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in