Posted by Paul Stallard
4 July - A friend who has just gone through the pitch process on the client side told me all of the PR agencies spoke about Twitter and Facebook as a way of communicating with their audience, but there was no intelligence behind it. They all said they should run a Twitter campaign and set up a Facebook fan page, but none had an answer about why either was the correct tool to speak to their customers.
SOCIAL MEDIA POLICIES
Posted by Shel Holtz
2 July - Back in mid-January, Thomas Nelson Publishers CEO Michael Hyatt wrote a blog post titled "Five reasons why your company doesn't need a social media policy". I didn't disagree with a single one of Hyatt's points, but I walked away from the article still convinced that companies need social media policies.
INANE JUNK MAIL
Posted by Steve Earl
2 July - If you're a PRO, it's everywhere. All the time. Dozens of tatty bits of spam each day. Hundreds of tweets from inane PR types about the fact that they're buying a coffee, how 'busy' they are, some apparently fascinating new fact or their latest Lambrini escapade. Loads of sage-like wisdom from the social media powerlords about the future, the larger social implications and the sheer exuberance that stemmed from what several dozen people had to say about a topic that's actually very on the grey side.