Technology: The Week in Technology

Mi Liberty wins NeoMedia brief.

Neomedia Technologies has appointed Mi Liberty for global PR support. Mi Liberty will initially engage with UK, European and US trade, technical and business journalists on behalf of NeoMedia to profile barcode technology, market solutions, IP licensing portfolio and executives.

Lewis PR has retained its contract with Mind Candy following a successful three-month UK project. Lewis will continue to promote the children's online world of 'Moshi Monsters' and help drive traffic to the social gaming site. The initial project campaign kicked off in March to coincide with the '15 Million Monster Party', a celebration to mark the community reaching 15 million players.

Small Rivers, a Switzerland-based internet start-up, has received further funding and media interest for its Paper.li app that turns Twitter streams, tags and lists into daily online newspapers. German internet group Econa, private equity fund Kima Ventures and a group of unnamed backers have signed up to Paper.li. Paper.li said several traditional media companies that wanted to integrate the system into their own news sites had approached it.

Worldcom, the global network of independent PR agencies, has found that its partners expect a decline in income from media relations as social media develop. Staff in 74 offices - including in the UK - took part in a survey on social media. A majority of respondents expect social media (92 per cent), interactive/web development (73 per cent) and search engine optimization services (61 per cent) to increase, pointing to firms moving beyond media relations as a major source of revenue. However, no agency has reported more than ten per cent of revenue from SEO.

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