City & Corporate: Lloyds signs ITV's Trafford

Lloyds Banking Group has snared former ITV comms chief Brigitte Trafford for the group's top comms role.

Trafford, currently managing partner at Burghley Communications, replaces outgoing group communications director Shane O'Riordain.

In an email announcing his departure, O'Riordain, the ex-HBOS and Halifax comms head, said he would be 'taking a short break before seeking a new opportunity with another organisation'.

Trafford will assume responsibility for all of the group's external media relations, as well as internal communications.

A former group communications director and executive board member at ITV, she moved to City agency M:Communications in June 2008. She was also head of communications at Dow Jones and Cable & Wireless Europe.

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