Public Affairs: Cycle alliance hires advisers

The UK's top bicycle retailers have called in Westminster Advisers to build support for a new cycle to work scheme.

The Cycle to Work Alliance brings together a group of leading providers of the cycle to work scheme, including Cyclescheme and retailers Halfords and Evans Cycles.

It is a tax-efficient, salary-sacrificed employee benefit aimed at encouraging more adults to take up cycling.

The alliance intends to highlight the benefits of cycling in terms of health, the environment and employee engagement.

Westminster Advisers will assist the scheme in working with the new Government, Parliament and the wider policy-making community.

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