Since David Cameron moved into Number 10 in May, a host of Conservative and Liberal Democrat advisers have bedded in alongside the civil servants. David Singleton looks at the key PR players in the coalition comms team.
Andy Coulson, Director of communications
The former News of the World editor was hired as Conservative Party communications director in 2007. On a salary of £140,000, he is the best paid of the 18 special advisers that David Cameron has appointed to Number 10. In addition to the Cameron appointees, Nick Clegg has a further four special advisers based in the Cabinet Office.
Steve Hilton, Director of political strategy
The man behind the 'detoxification' of the Tory brand, Cameron's strategy guru has been at his side for a decade.
Mark Flanagan, Deputy director, strategy
Former MD of London radio network LBC joined Downing Street in 2008 in a digital comms guise, but quickly expanded his empire.
Paul Brown, Deputy director, news planner
Respected Downing Street comms stalwart oversees the daily news grid.
Rishi Saha, Deputy director, digital comms
Man behind Tories' digital campaign runs a merged Downing Street and Cabinet Office online team.
Gabby Bertin, PM's political spokeswoman
Cameron's chief press officer since his leadership campaign in 2005, Bertin briefs journalists off-the-record.
Henry Macrory, Senior press adviser
The experienced former Daily Star political editor worked with Coulson and Bertin as the Conservative Party's head of press in opposition.
Michael Salter, Senior broadcast adviser
Established Tory HQ strategist headed party's broadcast PR operation in opposition.
Jonny Oates, Deputy director of comms
Former Lib Dem communications chief now sits alongside Coulson as Clegg's key representative in the Number 10 comms team.
Polly Mackenzie, Senior strategy adviser
Clegg's chief strategist and speech writer in opposition, now his second pair of eyes and ears in the Number 10 bunker.
Emily Hands, Deputy director, Afghan comms
Ex-Downing Street head of news recently took on new post focused on Afghanistan war effort.
Steve Field, Director, PM's spokesman
The straight-talking former Treasury director of comms took over from Simon Lewis when Cameron became PM.
Vickie Sheriff, Deputy director, head of news and deputy spokeswoman
Former head of news at the Ministry of Justice moved to Downing Street last year. She manages the press office.
Tim Kiddell, Deputy director, PM's private secretary (speech writer)
Joined Downing Street in 2008, having helped lead a review of the health of Britain's workforce.
Michael Lea, Deputy director, chief writer
Ex-Daily Mail political journalist entered the bunker in 2009 to polish prose for Gordon Brown.