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The latest entrant to the increasingly busy market is mediawasp. The brainchild of former PR agency creative director Jasper Rosenau, this promises PROs and journalists all the functionality of existing sites, such as a detailed directory of journalists and PR contacts, a request service, a daily news feed of press releases, and an online library of images, photos and videos.
Rosenau believes both PROs and journalists will find the latter very useful, and claims the industry wastes a huge amount of time trying to get the right images in the right format to journalists who are on tight deadlines. All too often he has seen files that crash systems, take ages to arrive, and frustrate everyone involved.
Some companies have set up their own online media libraries, but he wants to offer a site where PROs can store everything journalists need as well as having all the other interactions offered by the established players in this market.
But not everyone is convinced the industry needs another company in this space. James Cooper, MD at Ascendant Communications, says: ‘Having too many providers could undermine the quality of the information on offer and the number of people who bother to provide information to each service. I’d rather see the two or three services we have doing a better job, than more of a similar type being offered.’
Tim Gibbon, director at agency Elemental, believes mediawasp has more fundamental flaws. He says: ‘Mediawasp sounds impressive, but once again a firm is pushing services to PROs that they should be doing themselves. How many PROs really send attachments that are so large they crash systems? Don’t most good agencies now host image libraries for clients?’
He concludes: ‘Although mediawasp does have a point of difference from the more established players I don’t think it is one they’d struggle to replicate, and in any case I’m not convinced it’s an especially useful point of difference.’