Users Approx 10,000 last year
Cost Free to journalists; £125 to £280 plus VAT annually for each of 21 categories for PR professionals
In the 12 months to 4 June 2010 there were 20,698 ResponseSource enquires from just under 4,000 individual journalists. Approximately 6,000 PR professionals receive the enquiries, but founder Daryl Willcox points out the real figure could be higher as many PR agencies receive enquiries to a single email address and then forward internally.
While it is hard to find a PRO who does not use ResponseSource, and almost all describe it as an extremely useful tool, many agree with Katie Olver, MD at Momentous, who says: ‘ResponseSource is incredibly overpriced. Charging for access to different categories of enquiry is outrageous, but somehow they have managed to make you feel like you are missing out on media opportunities if you’re not a subscriber.’
She believes that the future lies with free services such as Help a Reporter Out. For his part, Willcox continues to innovative. ‘ResponseSource was the first of its kind in Europe and we intend to lead the way with the most sophisticated and popular service,’ he says. ‘We’ve already introduced things like "reply by Twitter", which allows journalists to write requests of any length but restrict responses to 140 characters; PR to PR requests; product placement requests, and integration with other Daryl Willcox Publishing services like the Freelance Journalist Directory and the FeaturesExec Media Database.’
He is quite relaxed about the number of competitors that have entered his market. ‘It’s a good thing,’ he concludes. ‘In the beginning we had to sell the concept, but now every PR professional is aware of the concept, and so we just need to show them how we’re better. Clients are drawn to us by our experience, the sheer volume of requests we get and our constant innovation.'