Dublin-based Murray Consultants has represented the PR-savvy budget airline since before its stock market flotation in 1997 and has been involved in many of its media successes.
Murray Consultants managing director Pat Walsh said: 'Walking away from an account is never easy, particularly one that was as much fun as Ryanair. We’ve got a business to run and it has to be sustainable. In fairness, Ryanair accepted our position and the parting is entirely amicable.'
Ryanair head of communications Stephen McNamara said: ‘There were disagreements over a number of different parts of the contact, but fees were one issue.’
McNamara went on to explain what the airline is looking for in the new agency: ‘Creativity is always welcome, but we’re looking for an agency which has good media contacts because the role we need filled is media liaison.’
He added that writing skills would not be necessary as all press releases were written in-house, but that crisis management skills would be important. Fees are negotiable.
The airline has hit the news this week by stating that an EU court decision upholding a takeover block would not stop it from bidding for Aer Lingus again.
The low-cost carrier has also announced proposals to install ‘vertical seats’ on a range of short haul flights within the next two years.