Technology company Red Message has appointed MacLaurin Powerhouse
PR to promote its mobile-to-internet messaging technology as the race to
grab a share of the emerging market hots up.
Powerhouse won the account, which has a budget of pounds 175,000, after
a four-way pitch, including its retained agency, Profile PR.
Reporting to Red Message marketing director Stephen Yurisich, it will
work on the company’s European consumer and business-to-business launch
in December.
The Red Message technology uses existing mobile phone text messaging to
link to the internet, allowing web sites to send information to, or
complete transactions with, mobile phone users.
More sophisticated technology such as Wireless Application Technology
will allow greater interaction between new generation mobile phones and
computers, but Red Message hopes to build ownership of the market by
associating its brand with this new branch of e-commerce.
Other companies are hot on its heels. BT Cellnet has yet to confirm the
latest marketing plans for its own version of the technology, Genie, but
it is understood that a search is already under way to find a consumer
agency to take on the brief. BT Cellnet currently retains the Red
Consultancy for its consumer PR.
