Online communities vital for survival of comms professionals

PR professionals and agencies cannot survive without signing up to online portals that promise to bring PROs and journalists together, it has been claimed.

Vital comms tools: online portals and communities
Vital comms tools: online portals and communities

According to Matthew Fox, PR and marketing director at Pure Holiday Homes, online communities that promise to link journalists with PROs are now an essential tool for the profession.

Last year a new site, mediawasp, joined the marketplace already occupied by sites such as ResponseSource, Gorkana and News4Media.

PRWeek has taken a closer look at how these sites operate, how they differ from each other and how PR professionals can get the most out of them.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in