Perception of safety in South Africa boosted, finds PRWeek survey

Hosting the World Cup has improved public perception about the safety of South Africa as a tourist destination, exclusive research for PRWeek has revealed.

Changing perceptions: South African tourism
Changing perceptions: South African tourism

Before the World Cup began PRWeek and OnePoll asked 3,000 members of the public how safe they considered the country to be. The majority – 56 per cent – said it was not safe, with 41 per cent considering it to be quite safe.

But a new survey carried out just as the World Cup draws to a close has found that 56 per cent of the 3,000 respondents now think South Africa is quite safe, with 41 per cent considering it not to be safe.

Rachel Froggatt, director of sport at Braben, said: ‘The quality of the World Cup and the proactive PR campaign from the organisers has certainly had a positive impact – but the real test will be tourism numbers over the next 12 months.’

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