IPC Electric, the recently launched digital trading arm of IPC Magazines, has appointed Firefly as its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will initially work on the launch of IPC’s women’s network, which is expected to go live in two or three months.
IPC Electric, the recently launched digital trading arm of IPC
Magazines, has appointed Firefly as its consumer PR agency. Bite and
Cohn and Wolfe also pitched for the account. The agency will initially
work on the launch of IPC’s women’s network, which is expected to go
live in two or three months.
