If you’ve ever had an embarrassing moment from sending an e-mail to
the wrong person, then read on. Because it can’t really be worse than
An unnamed PR executive from an unnamed PR company is probably still
smarting after a certain e-mail debacle last week.
Very wisely, the unfortunate woman was writing a breaking news media
plan for her client, which just happens to be a rather famous technology
company in the middle of an ongoing dispute with the Department of
Justice in the United States.
She drew up a detailed approach to ’support the news agenda’ including
dates and likely media which would be interested. Then it was e-mailed
to her colleagues.
Unfortunately, the e-mail was ’carbon copied’ to what appears to be
every single person in the hapless PRO’s address book. Which, like any
good PR exec, includes the names of dozens of journalists and news
planners, including all of those who were actually mentioned in the
While the damage in this case is probably more to egos rather than
company reputations, this tale of woe will surely make more than a few
people look twice before they hit that crucial ’send’ button with such