Brewing firm Wells and Young's hires Boom for PR and social media brief

Brewing company Wells and Young's has called in Boom to handle a PR and social media campaign for its Courage beer brand.

Fresh PR support: Wells & Young's
Fresh PR support: Wells & Young's

The agency has been briefed to support the brand’s new advertising campaign, devised by Kindred, which aims to build awareness for its iconic ‘Take Courage’ slogan.

Boom will provide social media strategic consultancy and traditional media outreach to build awareness for the campaign, which aims to promote Courage’s heritage and role at the heart of ‘pub conversations’.

Boom will report to Wells and Young’s PR manager Joanna Dring.

The agency’s appointment coincides with its first birthday and a move to new offices in Farringdon.

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