Attic Futura is to relaunch Good Health magazine, the title briefly
owned by Cabal Communications.
Good Health was sold by its founder Jack Hay to Cabal in February 1999,
but reverted back into Hay’s ownership in January this year when Cabal
stopped publishing it.
Now Attic Futura, publisher of top selling teenage girls’ magazine
Sugar, and health titles Shine and Real Health and Beauty, is to revive
Good Health in a joint venture with Hay’s company GHP.
The first issue will go on sale on 15 June, with a target circulation of
50,000. The cover price will be pounds 2.20. It will be published on
alternate months to bi-monthly Real Health and Beauty, which has a
circulation of 41,000, compared to 103,000 for the monthly Shine.
Cabal had tried to aim the title at a younger audience, but Attic Futura
will take it back to its original audience of 35- to 55-year-old
It will address practical and realistic health problems and cover
The relaunch is being overseen by Penny Dash, who left her role as
editorial director of Attic’s health titles in April to set up her own
editorial consultancy, Chocolate Media.
’The new look Good Health will be an in-depth read for women who see
themselves as guardians of their family’s health,’ said Dash.
By contrast, Real Health and Beauty is more aspirational and aimed at
women in their early thirties.
After a year Attic Futura will review whether to take both Good Health
and Real Health and Beauty monthly. However, group publisher Bridget
Marrison is confident that the title will work well as a bi-monthly. ’I
think you can publish successful two monthly frequencies, for titles
like these that are more specialist,’ she said.
P Sugar features editor Jo Upcraft has left the magazine to work