Holland joins from Brands2Life where he was PR and communications consultant for six years. He will hold the position of group PR manager.
Charged with leading on PR, thought leadership and brand activity, Holland will work across the group’s five business units; legal, accountancy, not-for-profit and membership organisations, SME and accounting business solutions.
Martin Leuw, chief executive, Iris Group, said: ‘Tom’s appointment will help to ramp up our PR activities, particularly his experience of running thought leadership campaigns across national, business and vertical media.’
Iris is the UK’s largest private software firm.