Consumer PR shop Pretty Green wins Cadbury Creme Egg Easter campaign brief

Confectionery firm Cadbury has hired consumer PR shop Pretty Green to work on its Creme Egg account.

Pretty Green appointed: Creme Egg brief
Pretty Green appointed: Creme Egg brief

The agency won a competitive pitch to work on a new campaign for the ‘Creme Egg Season’ in 2011.

Pretty Green will work as part of an integrated team with creative agencies Fallon, PHD and CMW.

Client services director, Pretty Green, Emma Grace said: ‘Easter season is a long one next year, with Easter falling late at the end of April, so the campaign will aim to sustain frenzy and excitement around Creme Egg while it is on the shelves from 1 January to 24 April.’

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